Best Mobile Game
Winner: Iricom – The Last City – Fight For Your Life!
Best Mobile Music Service
Winner: Odyssey Music Group – Deezer
Best Mobile Advertising or Marketing
Winner: CLANMO GmbH and OgilvyOne – The IKEA PS Mobile Interior Planning Tool
Best Mobile TV Service
Winner: CBS Mobile – TV.com
Best Mobile Location Based Advertising Campaign
Winner: R/GA – Nokia viNe
Best Mobile Enterprise Product or Service
Winner: Research In Motion – BlackBerry Enterprise Server v5.0
Best Mobile Internet Service
Winner: adaffix Gmbh – YELLIX
Best Mobile Money Service
Winner: Safaricom – M-PESA (bulk payment & utility bill) extension to service
Best Use of Mobile for Social and Economic Development
Winner: Grameen Foundation, MTN Uganda, and Google – The Grameen Foundation Application Laboratory (AppLab)
Best Mobile Money for the Unbanked Service
Winner: Zain Bahrain B.S.C – ZAP
The Green Mobile Award for Best Green Programme, Product or Initiative
Winner: VNL – VNL’s solar-powered GSM base station
Green Network Award
Winner: Mocambique Celular S.A.R.L (mcel) – Eco Naturalmente (Naturally Thinking Green)
Best Network Technology Advance
Winner: SkyCross Inc – SkyCross iMAT (isolated mode antenna technology) Antennas
Best Service Delivery Platform
Winner: Huawei Technologies Co Ltd – Huawei SDP solution
Best Billing & Customer Care Solution
Winner: Mobile TeleSystems (MTS) – You Individual Optimal Tariff Plan
Best Mobile Technology Breakthrough
Winner: Orange – Mobile High Definition (HD) Voice
Best Mobile Handset or Device
Winner: HTC – HTC Hero
Best Mobile Connected Device (non-handsets)
Winner: Novatel Wireless Inc. – MiFi Intelligent Mobile Hotspot
Government Leadership Award
Winner: Kenya
GSMA Chairman’s Award
Winner: Carl-Henric Svanberg, Former CEO of Ericsson and currently Chairman of BP
Mobile Industry Personality of the Year as Voted for by the Media
Winner: Steve Jobs, Co-Founder and CEO Apple