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Vodafone told manufacturers that it would reduce the number of handsets in its range this year. The operator gathered all of the manufacturers it uses for its annual meeting at its head office in Newbury last week. Chairing the meeting was devices chief, Chris Edwards, who also hinted at standardised services and user experience on the handsets. One manufacturer in attendance said: ‘The message was clear. They want to drive down how much we charge them, and they want a richer, more uniform “Vodafone” experience on handsets.’

A spokeswoman for Vodafone said: ‘At a recent device conference that Vodafone UK held for manufacturers, we updated on our strategy to continue to take best in class devices that meet the cross section of customer types. This will mean that we will continue to focus on a narrower range of devices overall, avoiding duplication and improving in market execution and the customer experience.’